Hi, I’m Aaron Binder and I grew up in a family of Small Business owners. At age 16 I started my first business promoting Concerts in small-town Southwestern Ontario. It was mostly a way to make sure my terrible punk band was billed on shows.
It also showed me that business isn’t all suits and boring meetings over stale coffee – the people and relationships you build over good coffee and novelty cat T-shirts are truly what makes Small Business great.
Hi there. Yes, that’s me with the microphone.
Hi there. Yes, that’s me with the mood and crystal.
Since my early days as a Punk Producer, I’ve been building communities and developing teams around numerous advocacy campaigns and projects.
Most recently, I’ve been advocating for Small Business Relief at all 3 levels of Canadian government during the COVID-19 Pandemic. My team of volunteers at Corktown Toronto was instrumental in publishing some of the first urban data on how the mandatory shutdown affected businesses.
Aside from Issues and Political Advocacy, I’m also the Chief Experience Officer at Go Tours Canada – one of the country’s top-rated inbound tour companies.
Read on below, faithful human, for a full picture and maybe even some Easter Eggs. Coming up next is a quote to make me seem more well-read.
“There is a theory which states that if ever anyone discovers exactly what the Universe is for and why it is here, it will instantly disappear and be replaced by something even more bizarre and inexplicable.
There is another theory which states that this has already happened.”
– Douglas Adams
The Business and Residents Association for Corktown Toronto.
Led the volunteer organization through a strategic transformation after a 2018 consultation revealed multiple gaps in service. Our guiding initiatives were in Economic Development, Small Business, Marketing and Events.
Launched out of the experience gained from A Strong Canada – DSRPT focuses on building intuitive, media savvy, digital strategies for businesses, political candidates, and media campaigns. We’ve helped generate buzz around many ideas and brands along with political candidates at all 3 levels of government.
A Strong canada
During the 2017 Conservative Leadership Race, A Strong Canada guided a voting bloc well over 10,000 strong. During this time we gained national media exposure and back room support for creating an opportunity for Canadians to have their say in the future direction of Canada’s iconic Conservative party.
Go Tours canada/Segway Ontario
Chief Experience Officer
Since 2014 I’ve been a Partner at Go Tours Canada.
With a passionate team of Tour Guides, we’ve built an award-winning company that has become known for personalized engagement and incredible experiences at both The Distillery District and Ontario Place.
Recently our Segway of Ontario brand has re-imagined commutes. We’re thinking small to grow big with Micromobility. Since the beginning of the Pandemic we’ve helped thousands of people move around with more freedom, lower cost, and fewer carbon emissions than their cars.
A project started in March 2020 to advocate for Universal Pharmacare in Canada. Initial results and engagement were incredibly positive but the project was put on hold due to the COVID-19 Pandemic.
Clara Gluten-Free Water
In 2013 I launched the world’s first gluten-free water company. While it was a complete hoax, it was picked up by media outlets like Scientific American, The Mirror, Salon, Western Producer and many more. By 2015, real, legitimate water companies had started using gluten-free ‘water-washing’ as a sales tool. Frankly, I think we’re all the tools for buying into the bullpucky.
3 Truths and a lie
Times I've turned 25
Fake Bachelor Parties Hosted
Number of Tractors Driven
additional featured work
2016-2021 – Various
I’ve been lucky enough to grace stages to talk about fascinating topics like Digital Strategy, Tourism, and building structures out of rubble. Most recently, I’ve been fortunate to host Corktown’s meetings featuring speakers like Sidewalk Labs, City Councillor Kristyn Wong-Tam and many others.
2021 – CCEC
2019 – Corktown debates
2018 – Toronto Auto Show
2017 – TAVES tech show
As part of Corktown’s 2019 Federal Election Coverage, we hosted two debates with candidates from Spadina Fort-York (incumbent Adam Vaughan) and Toronto Centre (incumbent Bill Morneau). It was definitely the first time I got frisked by the RCMP for Moderating a debate.
2018 – suzanne kavanagh for ward 21
DSRPT worked on multiple campaigns through 2018 at the Provincial and City level. Our most energetic campaign was turning a long-shot local advocate into a serious contender in Toronto’s most highly contested Ward.
2017 – Real actors, not people
2018 – corktown election debates
2019 – Corktown Federal Election Debates
2021 – CCEC Election meeting
In 2017 I Produced the Award-Winning Toronto Fringe show “Real Actors, Not People”. About a year later I produced the less award-winning but still exciting Corktown Provincial and City Election debates.
Aside from the massive amount of Comms I produce for various organizations, I’ve also found time to pen some articles along the way.
Get In Touch
Do you have a project you’d like to discuss? I’d be happy to listen. For short-term projects like copy-writing, digital strategy review or content creation, visit DSRPT.
For long-term projects, campaign management services or interview requests, contact me at the button below.