Public Bio // Record 001 // Printed at 14400 baud
Aaron Binder is a Toronto small business owner and policy advocate working on commercial rent reform, fixed costs, and main street economics in Canada.
He is Director of the Better Way Alliance, a small business think tank and advocacy organization, and CEO of Go Tours Canada, an award-winning Toronto tour operator running since 2005.
He is editor of CommercialRent.ca, home of the Commercial Renter Bill of Rights and the Fixed Cost Crunch report. Better Way Alliance data shows Toronto commercial rents rose roughly 155 percent between 2019 and 2025, which Binder calls a displacement-level event for small business.
He came to it early. His family ran small businesses, and at sixteen he started his own promoting concerts in small-town southwestern Ontario, mostly to make sure his band got billed. The band was terrible. The lesson was not: a main street runs on the people who show up, and it closes when they cannot afford to.
Binder has advocated for small business federally, provincially, and municipally. He appeared before Ontario's Standing Committee on Finance and Economic Affairs on commercial rent relief in 2020, and sat on the City of Toronto's Economic Advisory Panel that informed Sidewalks to Skylines, the city's ten-year economic action plan.
He has served as policy advisor to the Canadian Coalition for Community Capital since 2025. He organizes Better Business Day, an annual day at Queen's Park, and previously served as president of Corktown Toronto, where his volunteers published some of the first Canadian urban data on the pandemic's impact on small business.
His commentary has appeared in the Globe and Mail, the Toronto Star, Canadian Business, Retail Insider, Toronto Market Week, and Toronto Today. He writes at aaronbinder.substack.com.
Earlier, he produced Clara Gluten-Free Water, a hoax product reported as real by Scientific American, Salon, and New Scientist.
He studied architecture at Toronto Metropolitan University, formerly Ryerson, and marketing at St. Clair College.